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buySAFE and TRUSTe Form Strategic Partnership, Announce Groundbreaking New Trust and Safety Offering for Online Merchants

buySAFE and TRUSTe Form Strategic Partnership, Announce Groundbreaking New             Trust and Safety Offering for Online Merchants

   

"TRUSTe for Small Business" Combines Companies' Privacy, Merchant Performance Certifications to Help Merchants Increase Shopper Confidence

       

ARLINGTON, VA and SAN FRANCISCO, CA (June 20, 2007) – buySAFE, Inc. (www.buysafe.com), the leading trust and safety company for e-commerce transactions, and TRUSTe (www.truste.org), the leading privacy certification and seal program, today announced that they have partnered to create "TRUSTe for Small Business," a first-of-its-kind program that combines buySAFE's merchant performance certification process with TRUSTe's privacy certification process. The new program allows merchants with monthly sales of $1 million or less to signal compliance with the buySAFE and TRUSTe standards for trust and privacy, thereby increasing shopper confidence and driving higher conversion, sales and revenue.

   

To be eligible for the TRUSTe for Small Business program, online merchants must pass the buySAFE certification process and remain in good standing with buySAFE. Approved merchants will be designated with the buySAFE Seal, which certifies that the merchant is trustworthy and reliable, is continually monitored, and that its customers' purchases can be fully guaranteed with a bond from buySAFE and its surety partners Liberty Mutual, Travelers, and ACE USA. Merchants in the program will also display the TRUSTe for Small Business seal, indicating that they adhere to TRUSTe's strict privacy principles and comply with the TRUSTe Watchdog dispute resolution process.

   

"We are tremendously excited to join forces with TRUSTe, a true pioneer in the areas of online privacy, safety and security," said Jeff Grass, buySAFE CEO. "Just as buySAFE creates confident shoppers by providing the strongest third-party endorsement of a merchant's trustworthiness and reliability backed by a bond guarantee, TRUSTe generates trust between merchants and shoppers by verifying adherence to rigorous privacy standards. Together, these efforts will increase shopper comfort, which benefits online shoppers, merchants, and e-commerce as a whole."

   

"As the industry leader in guaranteeing trustworthy, reliable online transactions, buySAFE is a complement to TRUSTe's suite of offerings," said Fran Maier, executive director and president of TRUSTe. "With the launch of the TRUSTe for Small Business program, we've created an affordable, comprehensive way for small and medium-sized merchants to let their shoppers know that they adhere to the highest standards of privacy, trust and merchant performance."

   

To qualify for buySAFE, online merchants must pass the buySAFE certification process, which ensures that they are financially sound, reliable, and committed to delivering on their terms of sale. Merchants that use buySAFE experience higher conversion rates, higher sales, and more frequent repeat shoppers, and also earn additional revenue from any buySAFE bond guarantees their customers purchase. buySAFE is completely free for merchants to use on their websites. Merchants who would like to apply should visit www.buysafe.com.

   

buySAFE has built significant momentum in the e-commerce arena in recent months, announcing the addition of several new customers including leading home improvement etailer Home Décor Products, and DVD Planet, part of Infinity Resources, the third-largest DVD retailer online. Shopping cart providers MIVA Small Business Solutions, Zoovy, and Cart32 recently integrated the buySAFE trust solution into their products, and 3dCart and CRE Loaded have announced plans to do so shortly.

   

About buySAFE
buySAFE, Inc. is an expert at ensuring safe, reliable and virtually risk-free online shopping. buySAFE and its surety partners – Liberty Mutual®, Travelers®, and ACE® USA – certify online merchants to ensure they are trustworthy and reliable, monitor them continuously, and stand behind the certification by guaranteeing a shopper's purchase with a bond, up to $25,000. buySAFE is the only company in the world that provides online merchants with an explicit third-party endorsement of their reliability and trustworthiness, backed by a bond guarantee.

   

buySAFE has been proven to increase buyer confidence by providing certified merchants with the buySAFE Seal for display on their website and by enabling shoppers to guarantee their purchase with a bond. In so doing, buySAFE also benefits merchants because shoppers are more likely to buy when they have trust and confidence that the merchant will perform as promised. With increased buyer confidence, buySAFE Merchants typically enjoy higher website conversion, more repeat buyers and a better ROI on all their marketing dollars. buySAFE has guaranteed more than 12 million online purchases with a surety bond. buySAFE is headquartered in Arlington, Virginia. More information is available at www.buysafe.com.

   

About TRUSTe
TRUSTe helps consumers and businesses identify trustworthy online organizations through its Web Privacy Seal, Email Privacy Seal and Trusted Download Programs. An independent, nonprofit organization celebrating its 10th anniversary in 2007, TRUSTe certifies more than 2,000 Web sites, including the major internet portals and leading brands such as AOL, Microsoft, IBM, Oracle, Intuit and eBay. TRUSTe resolves thousands of individual privacy disputes every year. To learn more about internet privacy visit www.truste.org.

buySAFE To Power Merchant Trust Program for Comparison Shopping Site PriceRunner

buySAFE To Power Merchant Trust Program for Comparison Shopping Site PriceRunner

   

buySAFE signaling lets shoppers buy from safest, most trustworthy merchants

       

ARLINGTON, VA  (June 13, 2007) – buySAFE, Inc. (www.buysafe.com), the leading trust and safety company for e-commerce transactions, today announced that is has partnered with acclaimed comparison shopping engine PriceRunner (www.pricerunner.com) to power their merchant trust program. Under the terms of the partnership, buySAFE-approved merchants will be designated in PriceRunner search results sets with a buySAFE logo, allowing shoppers to quickly and easily identify the most trustworthy, reputable online merchants. The buySAFE designation will be the only trust signal used on PriceRunner, and will replace the PriceRunner Certified program and seal that the company used previously.

   

In order for merchants to display the buySAFE logo on their PriceRunner results – and the buySAFE Seal on their websites – merchants must pass the buySAFE certification process, which ensures that they are trustworthy and reliable, are continually monitored, and that their customers' purchases can be fully guaranteed with a bond from buySAFE and its surety partners Liberty Mutual, Travelers, and ACE USA. The buySAFE logo will automatically be inserted into approved merchants' results on PriceRunner, requiring no action on the merchant's part. Merchants that use buySAFE experience higher conversion rates, higher sales, and more frequent repeat shoppers, and also earn additional revenue from any buySAFE bond guarantees their customers purchase. buySAFE is completely free for merchants to use.

   

"PriceRunner is one of the true pioneers in the comparison shopping space, and our partnership with them allows us to extend buySAFE signaling to the search level," said Jeff Grass, buySAFE CEO. "By providing PriceRunner shoppers with information about a merchant's trustworthiness and reliability earlier in the transaction flow, they can make more informed decisions about where to buy. At the same time, reputable merchants have a powerful way to distinguish themselves from their competition without relying exclusively on low prices. The net result is higher conversion rates and revenue for buySAFE Merchants on PriceRunner."

   

"The buySAFE certification process is the industry's most rigorous screen of a merchant's trustworthiness and reliability," said Martin Andersen, general manager of PriceRunner. "Our confidence in buySAFE's ability to identify the best merchants and back their trust seal with a bond guarantee to create a virtually risk-free online shopping experience for our users made it an easy decision to utilize their program as the standard for trust on PriceRunner. We are extremely excited to be the first comparison shopping site that can guarantee online purchases with a surety bond from buySAFE and its partners."

   

buySAFE's robust technology platform allows various e-commerce service providers – including storefront/checkout providers, information and site security providers, payment processors, and back office management companies – to offer buySAFE to its merchant customers. To date, buySAFE has integrated with more than a dozen e-commerce service providers, giving more than 175,000 Internet merchants the ability to install and use buySAFE in a matter of minutes. Merchants wishing to apply for buySAFE should visit www.buysafe.com.

   

About buySAFE
buySAFE, Inc. is an expert at ensuring safe, reliable and virtually risk-free online shopping. buySAFE and its surety partners – Liberty Mutual®, Travelers®, and ACE® USA – certify online merchants to ensure they are trustworthy and reliable, monitor them continuously, and stand behind the certification by guaranteeing a shopper's purchase with a bond, up to $25,000. buySAFE is the only company in the world that provides online merchants with an explicit third-party endorsement of their reliability and trustworthiness, backed by a bond guarantee.

   

buySAFE has been proven to increase buyer confidence by providing certified merchants with the buySAFE Seal for display on their Website and by enabling shoppers to guarantee their purchase with a bond. In so doing, buySAFE also benefits merchants because shoppers are more likely to buy when they have trust and confidence that the merchant will perform as promised. With increased buyer confidence, buySAFE Merchants typically enjoy higher Website conversion, more repeat buyers and a better ROI on all their marketing dollars. buySAFE has guaranteed more than 12 million online purchases with a surety bond. buySAFE is headquartered in Arlington, Virginia. More information is available at www.buysafe.com.

   

About PriceRunner
      PriceRunner is an internationally acclaimed comparison shopping engine that provides consumers with easy access to comprehensive buying information on a wide variety of products. PriceRunner aggregates product details, user and expert product reviews, retailer ratings, as well as the best available prices in one convenient location. PriceRunner distinguishes itself from other comparison shopping engines by including prices from both online and offline retailers providing consumers with the broadest price comparisons and always lists the lowest price first. PriceRunner's goal is to provide consumers with the ability to make an informed and confident buying decision. PriceRunner is a ValueClick, Inc. company.

Infopia and buySAFE Partner to Enhance eCommerce Trust

Infopia and buySAFE Partner to Enhance eCommerce Trust

   

Greater customer confidence means more shopping and merchant revenue

       

SALT LAKE CITY, UT and ARLINGTON, VA  (June 12, 2007) – Infopia, the leader in multi-channel online selling solutions, today announced a strategic partnership with buySAFE, the leading trust and safety company for eCommerce transactions, to boost consumer confidence in eCommerce sites. By integrating Infopia's Marketplace Manager platform with buySAFE's trust seal and bonding services, merchants can offer their customers third-party assurance that they are trustworthy and reliable, easing consumers' concerns and facilitating more sales and revenue.

   

The buySAFE Certified Merchant program will be available as an integrated feature of Infopia's Marketplace Manager platform. Approved merchants will display the buySAFE Seal, which certifies that they are trustworthy and reliable, their businesses are continually monitored, and their customers' purchases can be fully guaranteed with a bond from buySAFE and its surety partners Liberty Mutual, Travelers, and ACE USA. Through the partnership, Infopia will also make the buySAFE Certified Merchant program available to their merchants that sell on eBay, making Infopia the first and only online selling solution with this capability.

   

"Infopia is visionary in recognizing the need to help merchants increase trust wherever they sell online," said Jeff Grass, buySAFE's CEO. "With 30% of all domestic eCommerce taking place through online marketplaces, the Infopia-buySAFE partnership gives Infopia's multi-channel merchants a powerful advantage that no other selling solution offers. By employing the buySAFE trust solution, Infopia merchants can let shoppers know that they are trustworthy and reliable, which makes these shoppers more likely to buy. This higher conversion rate results in greater revenue and greater profits for merchants every single month."

   

"Helping our clients succeed in an increasingly competitive eCommerce 2.0 world is our mission," said Bjorn Espenes, CEO of Infopia. "Partnering with buySAFE, a prominent leader in its field, provides our clients with an additional way to differentiate themselves, all at no extra cost to the merchant."

   

To qualify for buySAFE, Infopia merchants must pass the buySAFE certification process, which ensures that they are financially sound, reliable, and committed to delivering on their terms of sale. Merchants that use buySAFE experience higher conversion rates, higher sales, and more frequent repeat shoppers, and they also earn additional revenue from any buySAFE bond guarantees their customers purchase. buySAFE is completely free for merchants to use on their websites. Merchants who would like to apply should visit www.buysafe.com.

   

About Infopia
      Infopia provides the industry's most complete eCommerce 2.0 platform, enabling businesses to fully execute the online inventory-to-cash cycle as well as to leverage new trends in Web 2.0. Unlike limited point solutions, Infopia integrates a full range of critical success factors, helping companies to optimize product merchandising, manage the shopping experience, and maximize their presence through premier online marketplaces and search engines such as eBay, Amazon, Overstock.com, Shopping.com, Shopzilla, Yahoo! and Google. Together with online selling best-practices, Infopia provides unique and proven value to a wide range of clients, from start-ups to top eBay PowerSellers to multi-billion dollar corporations. Infopia is headquartered in Salt Lake City, Utah. For more information, visit www.infopia.com.

   

About buySAFE
          buySAFE, Inc. is an expert at ensuring safe, reliable and virtually risk-free online shopping. buySAFE and its surety partners – Liberty Mutual®, Travelers®, and ACE® USA – certify online merchants to ensure they are trustworthy and reliable, monitor them continuously, and stand behind the certification by guaranteeing a shopper's purchase with a bond, up to $25,000. buySAFE is the only company in the world that provides online merchants with an explicit third-party endorsement of their reliability and trustworthiness, backed by a bond guarantee.

   

buySAFE has been proven to increase buyer confidence by providing certified merchants with the buySAFE Seal for display on their Website and by enabling shoppers to guarantee their purchase with a bond. In so doing, buySAFE also benefits merchants because shoppers are more likely to buy when they have trust and confidence that the merchant will perform as promised. With increased buyer confidence, buySAFE Merchants typically enjoy higher Website conversion, more repeat buyers and a better ROI on all their marketing dollars. buySAFE has guaranteed more than 12 million online purchases with a surety bond. buySAFE is headquartered in Arlington, Virginia. More information is available at www.buysafe.com.

buySAFE Forms Strategic Partnership With Leading Merchant Account Provider e-onlinedata

buySAFE Forms Strategic Partnership With Leading Merchant Account Provider e-onlinedata

   

More Than 10,000 e-onlinedata Customers Can Now Integrate buySAFE to Increase Shopper Confidence, Website Conversion Rates and Revenue

       

ARLINGTON, VA  (June 5, 2007) — buySAFE, Inc. (www.buysafe.com), the leading trust and safety company for e-commerce transactions, today announced that it has formed a strategic partnership with e-onlinedata, Inc. — the nation's leading e-commerce merchant account provider — to make buySAFE available to e-onlinedata customers. Under the terms of the partnership, merchants that pass e-onlinedata's application process and are approved for a merchant account will be automatically approved for a trial account of the buySAFE Certified Merchant service, free of charge.

   

Approved merchants will display the buySAFE Seal, which certifies that they are trustworthy and reliable, are continually monitored, and that their customers' purchases can be fully guaranteed with a bond from buySAFE and its surety partners Liberty Mutual, Travelers, and ACE USA. Merchants that use buySAFE experience higher conversion rates, higher sales, and more frequent repeat shoppers, and also earn additional revenue from any buySAFE bond guarantees their customers purchase. As part of the strategic partnership, buySAFE Merchants will also receive discounted pricing on e-onlinedata's suite of credit card processing and payment gateway solutions.

   

"We are very pleased to partner with e-onlinedata, one of the premier providers of merchant account services," said Jeff Grass, buySAFE CEO. "e-onlinedata eliminates risk for online merchants by offering them safe, trusted solutions for accepting and processing online payments. Likewise, buySAFE creates a virtually risk-free online shopping experience for consumers by identifying the most trustworthy, reputable merchants and guaranteeing their transactions. By forming this partnership, we are able to address merchant and shopper risk simultaneously, making the entire e-commerce ecosystem safer and more efficient."

   

"e-onlinedata is pleased to be working with buySAFE to offer our quality processing solutions to their clients," said Stephen Goodrich, e-onlinedata president. "Equally important to e-onlinedata is the opportunity to provide our merchants with buySAFE's seal of trust and reliability that will help them convert more shoppers to buyers and increase their sales."

   

buySAFE's robust technology platform allows various e-commerce service providers — including storefront/checkout providers, information and site security providers, payment processors, and back office management companies — to offer buySAFE to its merchant customers. To date, buySAFE has integrated with more than a dozen e-commerce service providers, giving more than 175,000 Internet merchants the ability to install and use buySAFE in a matter of minutes.

   

About buySAFE
buySAFE, Inc. is an expert at ensuring safe, reliable and virtually risk-free online shopping. buySAFE and its surety partners — Liberty Mutual, Travelers, and ACE USA — certify online merchants to ensure they are trustworthy and reliable, monitor them continuously, and stand behind the certification by guaranteeing a shopper's purchase with a bond, up to $25,000. buySAFE is the only company in the world that provides online merchants with an explicit third-party endorsement of their reliability and trustworthiness, backed by a bond guarantee.

   

buySAFE has been proven to increase buyer confidence by providing certified merchants with the buySAFE Seal for display on their Website and by enabling shoppers to guarantee their purchase with a bond. In so doing, buySAFE also benefits merchants because shoppers are more likely to buy when they have trust and confidence that the merchant will perform as promised. With increased buyer confidence, buySAFE Merchants typically enjoy higher Website conversion, more repeat buyers and a better ROI on all their marketing dollars. buySAFE has guaranteed more than 12 million online purchases with a surety bond. buySAFE is headquartered in Arlington, Virginia. More information is available at www.buysafe.com.

   

About e-onlinedata
e-onlinedata is the nation's leading eCommerce merchant account provider. e-onlinedata provides processing solutions to more than 10,000 U.S.-based companies through their reseller channel of Web Hosts, Web Developers, Shopping Carts and Billing Solutions providers. e-onlinedata is one of Authorize.Net's largest resellers and their proprietary branded Online Application features INSTANT ESTABLISHMENT of the Merchant ID Number (MID) providing their Value Added Resellers and merchants maximum efficiency in boarding and approving new eCommerce merchant account applications. Visit www.e-onlinedata.com for more information.