buySAFE and ScanAlert Forge Partnership to Provide Complete Solution for e-Commerce Trust and Safety
Industry Leaders Combine Forces to Offer Risk-Free Approach to Online Shopping
ARLINGTON, VA (May 29, 2007) – buySAFE, Inc. (www.buysafe.com), the leading trust and safety company for e-commerce transactions, and ScanAlert (www.scanalert.com), whose HACKER SAFE® service is the Internet's most widely used data security trustmark, today announced a strategic partnership to bundle their respective services. The buySAFE/HACKER SAFE combination enables online merchants to address the two most prominent concerns among online shoppers — merchant non-performance and data security assurance.
Under the terms of the partnership, all HACKER SAFE merchants can apply for free use of the buySAFE Certified Merchant program directly from their HACKER SAFE administrative console. Approved merchants can display the buySAFE Seal, which certifies the merchant is trustworthy and reliable, is continually monitored, and that their customers can have their purchases fully guaranteed with a bond from buySAFE and its surety partners Liberty Mutual, Travelers, and ACE USA. The buySAFE Certified Merchant program will also be offered to new HACKER SAFE customers as part of ScanAlert's account activation process. Additionally, Scan Alert's Payment Card Industry Data Security Standard (PCI DSS) validation services will be offered free, as a bundled feature, to all current and future buySAFE customers.
"The HACKER SAFE/buySAFE bundle gives online merchants a very powerful solution to address online trust concerns that continue to slow the growth of e-commerce," said Ken Leonard, CEO, ScanAlert. "While HACKER SAFE increases online sales by certifying merchants to a widely used data security standard, buySAFE increases trust for consumers that merchants will follow-through on the delivery of the product, its authenticity, and terms of sale. The net result is great for both shoppers and sellers."
"buySAFE is thrilled to partner with ScanAlert," said Jeff Grass, buySAFE CEO. "Just as Scan Alert is by far the biggest brand in site security certification, buySAFE has affirmed its place as the industry leader in ensuring safe, reliable, and virtually risk-free online transactions. Together, buySAFE and HACKER SAFE give merchants a competitive advantage, creating more confident shoppers and leading to higher conversion rates and sales."
To qualify for buySAFE, online merchants must pass the buySAFE certification process, which ensures that they are financially sound, reliable, and committed to delivering on their terms of sale. Merchants that use buySAFE experience higher conversion rates, higher sales, and more frequent repeat shoppers, and also earn additional revenue from any buySAFE bond guarantees their customers purchase. buySAFE is completely free for merchants to use on their Websites. Merchants who would like to apply should visit www.buysafe.com.
In recent months, buySAFE has built significant momentum in the e-commerce arena, announcing several new partners and customers, such as leading home improvement etailer Home Décor Products, and DVD Planet, part of Infinity Resources, the third-largest DVD retailer online. buySAFE also recently announced that shopping cart provider Cart32 has integrated the buySAFE trust solution into its suite of e-commerce products, and that cart provider 3dCart will also soon be integrating the buySAFE solution. MIVA Small Business Solutions and Zoovy have also announced that their merchants now have the ability to integrate the buySAFE Seal and bonding services directly via their product platforms.
About HACKER SAFE
HACKER SAFE is the world's most recognized assurance of Internet
security. Using its patent pending technology, ScanAlert conducts daily
security audits to certify clients to the HACKER SAFE standard.
Websites meeting the standard can then promote their certified security
to site visitors by placing the HACKER SAFE certification trustmark on
their sites. As long as the standard is met, ScanAlert continues to
serve a date-stamped image from its network to the site.
About ScanAlert, Inc.
ScanAlert secures organizations of all sizes against threats to their
network infrastructure and then certifies them to the HACKER SAFE
standard — the world's Internet security benchmark. Offered as a
Software as a Service (SaaS) solution, HACKER SAFE certification
protects more than 80,000 websites, including well over half of the
Internet Retailer Top 500 list of the largest online retailers in the
U.S. ScanAlert also operates HACKER SAFE Labs, the industry's only
research group focused on e-commerce application security. More
information is available at www.scanalert.com.
About buySAFE
buySAFE, Inc. is an expert at ensuring safe, reliable and virtually
risk-free online shopping. buySAFE and its surety partners — Liberty
Mutual, Travelers, and ACE USA — certify online merchants to ensure
they are trustworthy and reliable, monitor them continuously, and stand
behind the certification by guaranteeing a shopper's purchase with a
bond, up to $25,000. buySAFE is the only company in the world that
provides online merchants with an explicit, third-party endorsement of
their reliability and trustworthiness, backed by a bond guarantee.
buySAFE has been proven to increase buyer confidence by providing certified merchants with the buySAFE Seal for display on their Website and by enabling shoppers to guarantee their purchases with a bond. In so doing, buySAFE also benefits merchants because shoppers are more likely to buy when they have trust and confidence that the merchant will perform as promised. With increased buyer confidence, buySAFE Merchants typically enjoy higher website conversion, more repeat buyers and a better ROI on all their marketing dollars. buySAFE has guaranteed more than 12 million online purchases with a surety bond. buySAFE is headquartered in Arlington, Virginia. More information can be found at www.buysafe.com.
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